The humble millets and jaggery are making a comeback in the homes of the health-conscious city folks. People are increasingly seeking healthier and nutritious options of food to bring about a difference in their lives and this trend has resulted in the city witnessing a growing tribal food entrepreneurs who cater to this section of health-conscious crowd through ready-to-eat and ready-to-cook millet-based and jiggery products.

Manish Kumar Singh (founder of Triptam natural foods Pvt. Ltd.) and start-up of SABAGRIs is on promotion of traditional foods especially jaggery and millets. Once forgotten & ignored; now these traditional super foods are back in trend. The idea came from society looking desperately for healthy alternative to sugar and highly processed fast foods. Jaggery and millets both being fiber rich, spikes glucose level slowly due to low GI index, they are loaded with vitamins, minerals and micronutrients and sold as super foods in supermarket. Government had termed them as nutri-cereals.

His motive is to promote value addition and processing at farmers group/SHG level and create a proper supply chain. By which he make a market linkage between Triptam Natural Foods Pvt Ltd and SHG groups which fulfil requirement of customer.

The problem afflicting the world today is unhealthy high chemical contaminated food cultivation and ingestion of high carbohydrate diets both of which are leading to an alarming incidence of cancers, diabetes, heart disease etc. The only solution for mankind is firstly to go back to natural zero chemical farming and secondly towards ingestion of healthy low carbohydrate grains such as millets, and Jaggery as their staple food. His company (Triptam natural foods pvt ltd)’provide Zero Chemical Millet and Jaggery.