Rajiv Kumar had always been passionate about sustainable agriculture and nutritious food. In 2022, he decided to turn this passion into a business, founding Swadesh Aahar Private Limited in his hometown of Gaya. His vision was to develop a comprehensive mushroom value chain and create innovative, health-focused products. With a SABAGRIs grant of 20.00 lakh INR, Rajiv embarked on his entrepreneurial journey, aiming to bring the nutritional benefits of mushrooms to the masses in a delicious and accessible way.
Rajiv's startup focused on four unique products, all under the brand name "Mom’s Magic." The first product, Mom’s Magic Mushroom Frozen Tikka, was a hit at local markets and food fairs. Its rich flavour and easy preparation made it a favourite among busy families and health enthusiasts alike. Building on this success, Rajiv introduced Mom’s Magic Mushroom Sausages, which provided a healthy and tasty alternative to traditional meat sausages.
Recognizing the potential for mushrooms in everyday meals, Rajiv developed Mom’s Magic Mushroom Fortified Soup. This product combined the immune-boosting properties of mushrooms with the comforting appeal of a hearty soup, quickly becoming a bestseller during the winter months. Finally, Rajiv launched Mom’s Magic Mushroom Fortified Multigrain Bread, which incorporated mushroom extracts to enhance nutritional value without compromising on taste.
By the end of the first year, Swadesh Aahar had generated a revenue of 12.00 lakh INR. The company employed nine people, five directly involved in production and four indirectly through partnerships with local suppliers and distributors. Rajiv's innovative approach not only provided employment but also supported the local economy by sourcing raw materials from nearby farms.
Swadesh Aahar's success story is a testament to Rajiv Kumar's vision and dedication. By integrating mushrooms into everyday foods, he not only tapped into a growing market but also promoted healthier eating habits. With his unwavering commitment to innovation and sustainability, Rajiv continues to lead Swadesh Aahar towards a brighter, healthier future.