With the evolving economy, India is facing a dual burden. The first is ‘hunger’-a situation where an individual does not have enough to eat. The other is ‘hidden hunger’-when intake and absorption of Protein, vitamins and minerals (such as zinc, iodine, and iron) are too low to sustain good health and development. Increase in consumption of fast food and junk has made the deficiency of micronutrients inevitable. These nutrients are essential for a child and their development.

Piysh raj Founder of Swadesh Agro have taken the challenge to address the problem of hidden-hunger with innovative way by popularising the cultivation & consumption of oyster mushroom. Because, oyster mushroom known to contain approximately 25% overall protein and being good source of Vitamin B1, B2 & B12 apart from having Iron and minerals. Mushroom is known for adding weight loss, increasing haemoglobin and its property for increasing immunity and self-regeneration. The start-up is working under two vertical as 1^st supply readymade mushrooms kits (grow your own mushroom) to household where they only need to water the kit and maintain the environment and harvest 500 gm per week for two months and 2^nd vertical is to give readymade hatch house of 30’’70’’feet (Smart Tech low cost mushroom Farm) in which he provide all facility like controlling temp moisture etc in his farm .He will purchase the mushrooms at a premium price and also help sell the harvest if the farmers are not able to sell it themselves.

He wants to make it as simple as possible for the farmers. He is supplying all the raw materials necessary, from the mushroom spawn – the growing medium, the growing vessels and anything else which is required. He believes farmers shouldn’t be taken advantage of. He wants to use his expertise in marketing to help them. He is planning to reach out to as many farmers and possible and help them earn extra income from cultivating mushrooms.