The beverage market in India is bifurcated mainly into alcoholic and non - alcoholic beverages. The further segmentation of non - alcoholic beverages in India comes out to be of carbonated and non - carbonated beverages. The main segments that are observed in the non- carbonated non - alcoholic segments comprises of juices, bottled water, energy drinks, ready to drink tea and coffee, flavoured milk, malted drinks and other drinks that are available. The carbonated drinks are segmented into cola flavoured drinks, lime- lemon flavoured drinks, orange flavoured drinks and others.

Carbonated drinks are those drinks that bubbles and fizzes with dissolved carbon dioxide gas in it. Many people find the fizzy sensation to be pleasing and are fond of the slight different taste that carbon dioxide provides. The health concerns by the consumers are leading the manufacturers to shape their corporate strategy, with diet and low-calorie varieties in the global market.

Sachin Kumar founder of “Gorural Foods & Beverages Pvt. Ltd” working with Brand name “Sattuz” a tasty, healthy, instant energy drink mix which is non-carbonated and contains zero-caffeine. It comes in different flavours Like Jaljeera, Salty and Chocolaty and requires no refrigeration. The best thing about Sattuz is that it requires no cooking and can be prepared instantly. It has good nutritional value as it is made from "Chana (Gram)" and is considered as "superfood".

His company works for bringing out the goodness of rural India to the world and hence makes global brands creating sustainable employment generation and development. At Gorural, they believe that roots matter, and to go far and beyond in life, roots are important. They come from the school of thought that is about tradition, values and goodness. With little steps today, they will spread smiles and happiness today, tomorrow and forever.