Dairy products are an integral part of food consumption in our Indian society for people from all demography. We consume dairy products like milk, butter, ghee, sweets etc. in one form or the other every day. Young infants, growing kids, women, men, mothers, and old people consume milk on a daily basis.   The challenges that peoples are facing supply of low quality, adulterated milk by local vendors or high cost unaffordable milk by market players providing packaged milk.

Binay Kumar (49 years) founder of “Fortunate Farmers Pvt. Ltd.” working on the availability of quality A1 & A2 milk to the customer round the clock through “Automated Teller Machine” and modern equipment for “Door step delivery” which resulted in maximisation income of dairy farmers.

Coming from an agricultural background, Binay have been closely associated throughout his life with crop farming & cow rearing for milk. Living in a joint family with people from all age groups, He understands the need for providing good quality, unadulterated milk to everyone. He wants to provide the same to everyone who needs it.

Fortunate Farmers Pvt. Ltd. offers milk in the market farm-fresh milk. His company plays an essential role for promoting ATM milk dairy in these rural and urban areas of Bhagalpur by continuous training and workshop for the adoption of milk production procurement processing and marketing of milk.

The start-up is focused on setting up more milk vending machines and also to create a platform for the farmers to sell their milk at reasonable rate and maximize the profit ratio to the farmers. He has established 1 ATM  Milk Vending machine in high profile area of Bhagalpur main city. He is supplying bottled milk at door steps also. His main objective is to supply good quality & unadulterated milk at people’s convenience, to uplift farmer through price benefit & creating employment opportunities.